Simone Bonnett
Getting the Right Balance of Being Human on LinkedIn
LinkedIn, the premier professional networking platform, has evolved over the years from being solely business-focused to incorporating...
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Simone Bonnett
- Jun 26
- 3 min
The Power of Multi-Channel Marketing Strategy: Why Social Media is an Essential Part
In today's digitally-driven world, effective marketing is no longer confined to a single platform or channel. Instead, it leverages a...
Simone Bonnett
- Jun 26
- 5 min
The Dangers of Social Media Manipulation and Its Impact on Society
Social media has become an indispensable part of modern life, connecting people worldwide and providing a platform for sharing...
Simone Bonnett
- Aug 26, 2021
- 4 min
Leveraging user-generated content: An Ocean Spray vs Sherwin-Williams analysis
Amidst the chaos of 2020, a 23-second video of a man drinking cranberry juice whilst skateboarding to work ignited the internet....
Simone Bonnett
- Aug 26, 2021
- 1 min
How important is social media marketing for B2B?
Unlike the consumer buying process where purchasing decisions are often made by individuals, the B2B process is longer, more complex, and...
Simone Bonnett
- Jul 12, 2021
- 2 min
Should I Be On Clubhouse?
Clubhouse is an invite-only social networking app that launched in April 2020. In May 2020, it had just 1,500 users but by December, that...
Simone Bonnett
- Jul 5, 2021
- 3 min
The 7 Reasons Why You Should Outsource Social Media
When outsourcing anything, one of the biggest fears for most business owners is finding someone who would treat their business with the...
Simone Bonnett
- Jun 25, 2021
- 1 min
The benefits of outsourcing your social media management
One of the major concerns for businesses looking to outsource their social media management is this - is it worth investing in and can we...
Simone Bonnett
- Jun 25, 2021
- 2 min
Engagement Rather Than Pushy sales
Hard selling doesn’t work on social media because your customers are on there to be entertained or to connect with others, not to see...
Simone Bonnett
- Jun 17, 2021
- 2 min
Why a Social Media Strategy is so Important
4.2 Billion. That’s how many people there are on social media. What’s more, 44.8% of these people use social media to research a brand....
Simone Bonnett
- Jun 16, 2021
- 2 min
Getting Ahead on Social Media in 2021
The last year or so has been a helluva ride for most people and we are looking at a very different social media landscape now. Your...
Simone Bonnett
- May 26, 2021
- 2 min
8 Top Tips For a Stand Out LinkedIn Profile
LinkedIn is one of the most important platforms for establishing credibility. This means that what your profile says about you is so...
Simone Bonnett
- May 26, 2021
- 2 min
Is Your Business Doing Social Listening?
Social Listening is not to be confused with Brand Monitoring. Every business should have their ear to the ground and be listening for...
Simone Bonnett
- May 26, 2021
- 2 min
3 Ways to Use LinkedIn to Grow Your Business
LinkedIn has always been billed as the least sexy of the social media platforms but is a must-have tool for growing your business...
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