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  • Simone Bonnett

How to navigate Christmas as a small business

With the craziness that has occurred this year, we’re thinking about Christmas earlier than ever, so it is important to have a plan in place. The festive season is a great time to connect with your customers in a less formal and more cheery manner, as well as collaborate with other local businesses. It’s never too early to get thinking about how to get your business ready for Christmas; here are some of our tips to navigate your social media in the Christmas season.


1. Tailor your social media content around the festivities. Even if you’re feeling like Scrooge, it’s likely that some of your audience will be feeling festive and it’s a great opportunity to catch their eye with new content. Play on Christmas traditions such as advent calendar style posts on Instagram or the 12 days of Christmas.

2. Make sure to schedule your content. Everyone needs some time off around Christmas, but it is still important to keep your socials active. Free apps such as Hootsuite and Buffer allow you to schedule your social media content in advance and they do the posting for you.

3. Hold a Christmas giveaway. Whether that be one of your product or services, or something external to your business, get in the Christmas spirit of giving. Typically you would ask your followers to enter by following you, liking the post, commenting tagging someone else, and sharing. This can benefit you too through increased engagement and brand awareness.

4. Get seasonal with your email marketing. Change up your imagery to fit a Christmas theme. Let customers know any changes in your business hours, offer time-limited offers, and any other information relating to the Christmas period.

5. Collaborate with other local small businesses. After a challenging year, teaming up with other businesses whose product and services complement your own can be a great way to support each other and gain exposure to their audience as well. This could be through offering a bundled deal together or simply sharing each others products and services on your social media.

6. If you’re product based, set up Facebook and Instagram shops. The new Instagram update means that everyone is clicking on the shops feature by accident as it used to be where you found notifications. Take advantage of this and set up the shops feature so that those who follow you have another stream to see your products on (as well as the main feed). It’s also important to make sure there are gift vouchers available, an easy way for customers to support small businesses and allow whoever they are buying for more choice.

With a plan in place, adding some festive cheer to your business is the perfect way to connect with your customers, create new content ideas and highlight your products or services. If you have more questions about tailoring your social media marketing around Christmas please enquire about booking into our free social media clinic, where we can help with any queries you may have and give you some more hints and tips.


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