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  • Writer's pictureSimone Bonnett

The 7 Reasons Why You Should Outsource Social Media

When outsourcing anything, one of the biggest fears for most business owners is finding someone who would treat their business with the same passion as they do. Which is why they choose to do certain things on their own instead of delegating them to someone else.

Social media is one of those things that some business people like to do by themselves. After all, they've had social media accounts of their own so it can't be that hard, right?

But managing social media accounts is not as simple as managing a personal page. A professional social media manager does more than post on your accounts. They manage all aspects of your online presence - from setting SMM goals and creating content calendars to driving engagement and measuring your performance.

So whether you’re an established company or just starting out, here are 7 reasons you should outsource social media:

1. Outsourcing saves you time

Your biggest asset as an entrepreneur is time and managing social media accounts is time consuming. Even more so if you’re not experienced with social media for business.

Trying to split your time or your employees’ time between your business and social media certainly won't get you good results because you won’t be able to keep up with trends or respond to comments or queries in a timely manner.

2. You’ll get consistent branding across all platforms

Having consistent branding across all social media platforms influences how your audience perceives your brand. A consistent voice tells people that you’re credible, professional and trustworthy.

A social media manager will conduct an audit to determine how your audience perceives you, identify which of your posts your audience has interacted with the most and find more ways to tighten up your social media strategy.

3. Content strategy

A social media manager will work with you to determine what your goals with social media are. They’ll then conduct an audit to see what content your audience responds best to. Afterwards, they’ll assess your brand and provide you with a strategy that’s best-suited to your business and your goals.

4. Content calendar

There’s nothing worse than scrambling to figure out what content to post a few days before launching a new product.

You shouldn't wait till the last minute to create content for products, events, and other offers you may have. If you don’t have your content for the next 2 or 3 months lined up in your content calendar, then you’re in desperate need of a social media manager.

5. An SMM will help you show up consistently

Are your social media profiles a ghost town? Does your audience hear crickets when they visit your page? If your customers can’t reach you when they need you, they’ll move on to somebody else. And since up to 54% of social media’s 4 Billion users utilise social media to research brands, you’re in big trouble if your content is not up to date.

6. Leverage trends

If your brand suddenly went viral, will you embrace it Ocean-Spray style or reject it Sherwin-Williams style? A social media manager will help you navigate such situations - they’ll know how to handle press, whether good or bad. Additionally, they’ll identify and leverage trends that can help you reach your goals.

7. Track your performance

A social media manager will help you measure the results of your social media efforts based on the goals you set together at the start of your project.

These goals could be brand awareness, building authority. Increasing sales, or generating leads.

If you'd like to make social media work for your business, you can contact us here.

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